YouTube Keyword & Competitor Research, reimagined

Video is hard. Showrunner gives you the data to decide what to make, how to make it, and what return to expect — before you hit record.

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Input keywords or channel URLs
Top opportunities · “home espresso”
best espresso for beginners
Low competition · fresh demand
VV 4.8k/moOpp 92
manual vs automatic machines
Mid competition · rising
VV 3.1k/moOpp 78
milk frothing technique
Gap — thin content
Opp 85
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Make sure all your videos get views

Most YouTube strategies fail because the idea doesn't match the audience demand. Showrunner helps you test that ahead of time, ensuring all your creative ideas are validated by data.

"Am I wasting time on the wrong videos?"

Effort goes in, views don't come out — and there's rarely a clear reason why. So the next video becomes another guess, and the one after that.

"What topics will generate the most views?"

Some topics are saturated; others are quietly starved of good content. Showrunner ranks them by opportunity, so your effort goes where the views actually are.

"What keywords should I target?"

There are countless ways to phrase a topic, and most won't move the needle. Knowing which terms carry real demand is the difference between being found and being invisible.

"How hard is it to rank/be visible on a given topic?"

Before you commit weeks to a video, you want to know what you're up against — how strong the competition is, and how realistic visibility really is.

"What actually works in my niche right now?"

Copying a viral video isn't a strategy. You need the pattern underneath: the topics, lengths and formats that consistently earn attention in your category.

"How am I stacking up against my competitors?"

Someone in your space is winning the searches and suggestions you want. Seeing exactly where you sit, and the gap to close, turns guesswork into a plan.

Confidence for Video Creators, backed by Real Data

Showrunner turns YouTube into a Channel you can plan for and Optimize.

What to make

Find Gaps In the Market

Input your ideas, topics and keywords to get a prioritized list of opportunities – where demand is high and good content is low in supply.
Opportunity Score per inputDemand vs Competition at a GlanceContextualised for your Channel
How to make it

Discover what's already winning

Uncover the best performing content in your niche, to inspire your own creativity. See the appropriate length, structure and format for any given idea, based on the most successful videos.
Ideal length & format recommendationsEngagement baselines to aim forData-backed briefs for your team.
What to expect

Forecast return on investment

Benchmark against competitors and get a realistic prediction of the views and subscribers a video will earn.
Share of voice trackingView and value forecastingKPI reporting

Research, reporting and benchmarking in one place.

Keyword-level research

Input topics and instantly see demand, competition and opportunity — quantified, not guessed.

Channel & competitor analysis

Add your channel and rivals to measure authority, share of voice and who's really winning your space.

Tracking & alerts

Watch keywords and competitors over time. Get alerted when velocity spikes or a topic goes fresh.

Export panel and shareable read-only report✎ Add image

Export to Sheets & CSV

Take the data anywhere. Export the raw numbers or share read-only reports with clients and colleagues.

Transparent and Authentic Numbers

Honest, verifiable numbers that correlate with success on YouTube. Instead of fabricated estimates of "keyword volume", we track how videos are performing at scale.

Demand
Median Monthly View Velocity

The average views a video ranking for a given topic received per month.

Opportunity
Opportunity Score

A 1–100 rating that qualifies where demand outstrips good content in your niche.

Standing
Authority Score

A 1–100 rating that measures the authority of your channel compared to all the others on YouTube.

Acquisition
The 4S Framework

Where your views truly come from — Search, Subscribers, Suggested and Shorts.

The people who've used it don't want to give it back.

★★★★★
"This completely changed how we plan. We stopped arguing about ideas in meetings and started pointing at the opportunity scores."
A[Beta user]Head of Content · B2B SaaS
★★★★★
"I finally know which videos are worth making before I spend a week filming. The forecasting alone has paid for itself."
B[Beta user]Solo creator · 40k subscribers
★★★★★
"We use the reports to win pitches. Walking into a room with real benchmarks instead of opinions is a different conversation."
C[Beta user]Founder · Video agency

Built by people who do this for a living.

Showrunner grew out of Organic Video, the agency where we've spent years planning YouTube for brands — and getting tired of doing the research by hand.

Phil Nottingham

Co-founder · YouTube & video strategy

The video and YouTube expert behind the method. Phil has spent years working out what actually earns views for brands — the thinking Showrunner now puts into data.

Paddy Moogan

Co-founder · Product

Turning years of hand-built spreadsheets and agency know-how into a tool anyone can use. Paddy leads the product and the data behind it.

Showrunner is the technical tool for creatives — data in service of art.

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